1. What are cookies?
Cookies are IT data, in particular text files, that are stored on users' end devices (such as a computer, phone or tablet) and sent via websites. These files allow the user's device to be recognized and the website to be displayed correctly, taking into account his individual preferences, they allow the website to be displayed in the user's language "remembered" by these files, as well as other website settings chosen by the user. Cookies usually contain the name of the website from which they are received, the storage time on the end device and a unique number.
Cookies are used to adapt website content to the user's preferences and device, and to optimize the use of websites. These cookies save the user's choice of language, browser, preferences for selected elements of the website or the opt-out of profiled advertising, as well as information about the user's location.
Cookies are also used to facilitate logging into a user's account, including through social networks, and to switch between pages on websites without having to re-login to each page. At the same time, "cookies" are used to protect websites, for example, to prevent access by unauthorized persons.
They are also used to create anonymous aggregated statistics that help understand how a user uses websites, thus improving their structure and content, eliminating the user's personal identification. Cookies also help ensure the debugging and smooth operation of websites, including website performance testing.
Cookies are also used to determine which advertisements the user has displayed and to display advertisements that are most relevant to the user's activities on the websites.
3. What kind of cookies do we use?
Cookies can be distinguished in detail by:
1. Due to the need to perform the service
Necessary - absolutely necessary for the proper functioning of the website or the features that the user wants to use, because without them we would not be able to provide many of the services we offer. Some of them also ensure the security of the services we provide electronically.
Functional - they are important for the operation of the site:
they are used to improve the functionality of websites; without them, the site will work fine, but will not be adapted to the user's preferences,
they are used to ensure a high level of site functionality; without them, the level of functionality of the website may be reduced, but their absence should not prevent the full use of the website,
they serve most of the functions of websites; blocking them will cause the selected functions to not work properly.
Business - allows you to implement a business model on the basis of which the website becomes available; Blocking them will not render all functionality unavailable, but may reduce the level of service provided due to the inability of the website owner to generate income that subsidizes his work. This category includes, for example, advertising cookies.
2. Due to the time during which cookies will be placed on the user's end device
Session cookies - "cookies" placed for the duration of the browser (session) and deleted after it is closed or logged out.
Persistent cookies - they are not deleted after the browser is closed and remain on the user's device for a certain period of time or without an expiration date, depending on the settings of the website owner.
3. Due to origin - website administrator who manages cookies
Own cookies (first party cookies) - cookies placed on websites directly by AmericanAutoTransport.
Third Party Cookies - Cookies placed on websites by entities other than AmericanAutoTransport.
4. According to the purpose they serve
Website Configuration - These allow you to configure features and services on websites.
Website security and reliability - they allow you to authenticate and optimize the performance of websites.
Authentication - they provide information when a user logs in so that the website can display the relevant information and features.
Session status - they allow you to save information about how users use the site. They may refer to the most frequently visited pages or possible error messages displayed on some pages. The cookies used to save the so-called "Session State" helps to improve the services and browsing experience.
Processes - they ensure the efficient operation of the website and the features available on it.
Advertisements - they allow you to display ads that are more interesting to users and at the same time more valuable to publishers and advertisers; Cookies can also be used to personalize ads and to display ads outside of web pages.
Location - they allow you to adapt the displayed information to the user's location.
Analysis and research, audience audit - they allow the owner of websites to better understand the preferences of their users and through analysis to improve and develop products and services. Typically, the website owner or research company collects information anonymously and processes trend data without identifying personal data of individual users.
5. Due to interference with the user's privacy
Harmless - includes cookies:
necessary for the proper functioning of the site,
required to enable website functionality, but their operation has nothing to do with user tracking
Research - used to track users, but does not include information that allows (without other data) to identify a specific user.
4. Tracking pixels
AmericanAutoTransport also uses tracking pixels.
A pixel is a program code that allows you to embed an object on a website, usually a pixel-sized image, which allows you to track user behavior on the websites that host it.
After receiving the appropriate consent, the browser automatically establishes a direct connection with the server where the pixels are stored, so the processing of the data collected by the pixel takes place within the data protection policy of the partner where the server is administered.
5. Do cookies contain personal information?
Generally, cookies are not personal data. However, certain information stored in cookies (for example, regarding preferences), especially when combined with other information about the website user, may be considered personal data. The personal data collected by cookies may only be processed to perform certain functions for the user described above. Such data is encrypted in such a way as to prevent access by unauthorized persons.
6. Deleting cookies, tracking pixels
AmericanAutoTransport permission to store and access cookies and use tracking pixels is the result of the website user's consent. This consent is expressed by the user when setting up a web browser, selected website or service. The user can return to these settings at any time and determine the conditions for storing or accessing this information by AmericanAutoTransport.
By default, the web browsing software allows cookies to be placed on the end device by default. These settings can be changed in such a way as to block the automatic processing of cookies in the web browser settings or to inform about each transfer to the user's device. Below are links to pages of various browsers with instructions on cookies, including how to delete them:
To exercise the right of objection granted by the General Data Protection Regulation, you must log out of all devices and delete cookies from them.
The update process may take up to 48 hours.